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MCP tools — the full server surface

The MCP setup guide gets you connected. This page is the full map: one connection to https://api.linkworld.ai/api/mcp/sse exposes three layers of capability, all scoped to the token’s tenant + user — you only ever see what you have access to.

  1. Developer tools — discover, validate, scaffold (the setup guide’s six).
  2. Your company and its departments — the grow domain: snapshot, marketing, sales, website, plus every integration your tenant has connected.
  3. Goal / session / app tools — the platform-native tools a coding session uses to read its goal, commit code, and read/write app data.

The catalog is dynamic: a tool appears only when its integration is connected for your tenant. Connect Odoo and the odoo_* tools appear; connect LinkedIn Ads and the linkedin_ads_* tools appear. list_skills always reflects the live set.


Every company-scoped tool operates on one company. In the app that’s the cockpit you’re standing in; over MCP you name it once:

ToolPurpose
company_listYour companies with id, status and website
company_usePoint this session at one — by id, slug or name
company_currentWhich company the session is on

The selection persists 12h and survives reconnects. A session that already runs on a company (a coding session bound to a goal) inherits it instead and does not expose these tools — its anchor cannot be overridden from the client.

Without a selection, company-scoped tools answer “No company context” plus a hint pointing here.

Full detail in the MCP setup guide. In short:

ToolPurpose
list_skillsEvery skill the platform knows, filterable by category
get_skill_docsFull reference for one skill — input + output schemas, scopes, risk level
validate_manifestThe same validator linkworld deploy runs
search_examplesGrep examples/ for patterns
lint_appStatic checks across manifest + code
scaffold_appGenerate a new app from a template

Inside the Linkworld /chat assistant these carry a dx_ prefix (dx_list_skills, …); over MCP they’re unprefixed.

The same server exposes your company’s operating surface — the departments the AI operator itself works through — plus every business skill your tenant has configured. A fully-connected tenant sees 150–300 tools; call list_skills for the live set and get_skill_docs for one skill’s exact input/output schema.

All of these need a company selected (section 0).

ToolPurpose
company_snapshotThe complete live picture the cockpit shows: status, growth stage, KPIs (revenue, orders, visitors, ad spend), funnel + drop-off, traffic quality, recent posts, GEO score, connected channels, budgets, task rollup, what needs your attention
company_briefingThe narrative brief — who this company is, what it sells, where it stands
company_update_facts / company_update_revenue_stream / company_set_productsCorrect the facts, streams and sellable catalog the operator works from
company_code_searchRead the company’s own site/app repo without opening a coding session

Start with company_snapshot for anything shaped like “how are we doing” — it is the same data the owner sees, so your answer cannot drift from the cockpit.

Read the market position, then produce and test against it.

GroupTools
Funnel & analyticsmarketing_funnel, marketing_funnel_health, marketing_website_analytics, marketing_refresh_metrics, marketing_update_funnel
Diagnosismarketing_analysis — what to do next about acquisition vs conversion
Creativesmarketing_produce_creative, marketing_produce_creative_set, marketing_creative_status, marketing_list_creatives, marketing_compose_ad, marketing_list_ad_drafts, marketing_update_ad_draft
Organic contentmarketing_post, marketing_schedule_post, marketing_list_posts, marketing_record_blog
Message testingmarketing_plan_ads_test, marketing_build_ads_test, marketing_cancel_ads_test, marketing_experiment_status, marketing_test_program, marketing_add_test_message, marketing_render_test_message
Claims & stylemarketing_propose_claims, marketing_list_claims, marketing_style_probe, marketing_style_synthesize
Visibilityseo_audit_site, geo_audit_run, geo_visibility_check, presence_audit
Paid channelsmeta_ads_*, google_ads_*, linkedin_ads_* — campaigns, ad sets, creatives, budgets, launch/pause, insights

Typical use: “read the funnel, tell me which stage leaks, then draft three ad variants for the leaking stage.” marketing_funnel_health first — it separates broken tracking from real drop-off, and a silent stage means unproven, not zero.

Boundary: publishing, sending and budget changes are owner-approved; the tool returns blocked with an approval id and the item appears in the app.

GroupTools
Pipelinesales_pipeline, sales_list_leads, sales_add_lead, sales_update_lead, sales_list_deals, sales_add_deal, sales_update_deal
Prospectingsales_add_prospects, sales_list_prospects
Outreachsales_create_campaign, sales_list_campaigns, sales_update_campaign, sales_log_outreach

Typical use: “which deals are stalling and what should I send them?” — pull the pipeline, then draft per-lead outreach as a campaign.

Boundary: multi-recipient outreach runs as one founder-approved campaign; individual autonomous email drafts are deliberately not possible.

Finance reads your real books through the connected accounting system — there is no separate finance_* tool family:

SourceTools
Odooodoo_search_read, odoo_get_record, odoo_get_report, odoo_list_models, …
lexofficelexoffice_list_invoices, lexoffice_get_invoice, lexoffice_get_payments, lexoffice_create_invoice, lexoffice_create_quotation, …
Business Centralbc_query, bc_get_record, bc_search_customers, bc_search_items, …
Documentsbusiness_create_document, business_transition_document, business_render_pdf, business_lookup_price

Revenue, orders and AOV also come back in company_snapshot, so a quick “how’s revenue” needs no ERP call.

Boundary: the finance department is read-only observability plus fundraising prep (P&L verdict, burn, runway, pitch deck) — those analyses live in the app, not as MCP tools. There is no automated invoicing, dunning or per-invoice collection.

Company visuals are produced through the Design Studio pipeline, reached via the marketing creative tools — marketing_produce_creative and marketing_produce_creative_set. They carry the company’s brand, design system, product assets and archetype, and land the result in the owner’s review queue.

The raw media tools (image_generate, image_edit, image_restage, video_generate, kling_*, ai_avatar_*, voiceover_generate, remotion_render, html_to_image_render, diagram_*) exist for generic work — slides, diagrams, prototypes. For anything that represents a company, go through marketing_produce_creative: raw generation skips brand, product truth and the review queue.

Renders are metered (they cost credits) and asynchronous — poll marketing_creative_status.

ToolPurpose
website_list_anchors, website_list_snippets, website_design_tokensSee what the live site is made of
website_update_product_copy, website_set_custom_code, website_set_view_overrideGuarded, revertible edits
website_list_edits, website_revertEdit history and one-call rollback
mcp_verify_conversion_pathConfirm a visitor can actually convert

Edits are preview-by-default with owner sign-off. Full editing covers LinkWorld-generated sites and connected repos; on external CMSs most changes hand off to the owner.

Grouped by domain (each is a family of tools — connect the integration to make them appear):

  • ERP & business documents — Odoo, Business Central, lexoffice; create invoices / quotes / delivery notes, render PDFs, look up prices, manage customers & items
  • Microsoft 365 & Google — email (read / search / reply / drafts / triage), calendar, Drive & OneDrive, Teams
  • Messaging & voice — WhatsApp (Business + personal), phone calls (Twilio / ElevenLabs), transcription
  • Social — X, LinkedIn, Facebook & Instagram, Reddit — post, read comments, analytics
  • Ads — Meta, Google, and LinkedIn Ads — campaigns, ad sets, creatives, budget, launch / pause, insights
  • Marketing & media — produce campaign creatives, schedule posts, refresh metrics; generate images and video (Kling, HeyGen avatars, Remotion), stock imagery, diagrams
  • Web & site — a headless browser (navigate, click, fill, screenshot, read console errors), web search, Vercel deploys, native website edits, SEO & GEO audits
  • Dev & repos — GitHub, ClickUp, Figma, code & symbol search
  • Knowledge & data — RAG collections (query / upsert / list), booking & appointments, CAD/DXF analysis, Excel / PDF / document generation, the per-app key-value store

Only the tools your tenant has connected are live; the rest simply aren’t in your list_skills result.

These are the platform-native tools — always available over the same connection, no integration required. A coding session running inside the Linkworld compute VM connects through this exact MCP path, which is how it reads its goal, commits, and opens a PR.

Goals & projects

ToolPurpose
mcp_goal_statusA goal’s status, blockers, and dependencies
mcp_goal_planThe implementation plan + child phases
mcp_goal_reviewsAI review findings for a goal
mcp_execution_planThe project’s dependency DAG with ready markers

Coding sessions

ToolPurpose
mcp_session_statusState of the current coding session
mcp_session_commitCommit the session’s work
mcp_session_create_prOpen a pull request
mcp_register_runner / mcp_list_runnersRegister / list the app’s live runners

App data & artifacts

ToolPurpose
read_app_records / write_app_records / delete_app_recordsThe app’s structured record store (supports paging + field/data filters)
mcp_manage_data_feedsThe app’s data feeds
mcp_set_company_productsSet a company’s product catalog
mcp_verify_conversion_pathConfirm a built site’s funnel events fired

Always on — even in a lean coding session

ToolPurpose
request_human_actionHand a step only a person can do to the owner, with the content to review attached
request_capabilityAsk the owner to connect a channel the app needs
web_browser_*Drive a real browser to test the thing you just built
report_bugFile a bug from your session, same as the in-app report

The server tailors what it registers to the session:

  • Chat & action sessions get the full business-skill catalog above — they run real work (send the email, launch the ad, post to LinkedIn).
  • Code / build sessions get the lean platform layer (goals, session, app records, dev tools) plus request_human_action and the browser — the 150+ business tools would only bloat every file-editing turn, so they’re left out.

Both connect to the same /api/mcp/sse endpoint; the token’s context decides which layer you get.

  • Tenant + user scoped. The token binds to your account; every tool reads and writes only what you can. A partner app’s token is scoped to the capabilities its manifest declares.
  • Credentials stay server-side. When a tool calls an external API (LinkedIn, Odoo, Meta), the platform resolves your stored OAuth credential and makes the call for you — the tool caller never sees the token.
  • Approvals: outward-facing actions (post, send, budget change, live-site edit) return blocked with an approval id and wait for the owner in the app.
  • Token lifecycle: browser login refreshes itself; dev tokens run 24h. See the setup guide.